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Robert German, born 1971. Unconventional marketing and PR in digital channels since 1999.
Top 5 digital creative in the world, according to The Big Won 2008. Background as strategist, copywriter and account manager.
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For over a decade I've been converting my clients´ communication needs into activities people are willing to involve with. Storytelling that creates engagement, spreading and usefulness in owned, bought and deserved channels.
Strengths
- Breaking down complex strategic goals into simple, warm and big hearted relation-building activities.
- Digital native
- Vast advertising knowledge combined with tech-understanding.
Profile
-Strategist, conceptual creative and copywriter.
-Dedicated, analytic, driven and pragmatic.
Specialities
- Converting insights into strategies, stories and strong viable ideas.
- Messaging hierarchies
- Seeding- and activation strategies.
- Consumer PR in digital channels.
- Project- and production quality ensurance.
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Cannes Lions: Gold, Silver, Bronze
New York Festivals: Gold, Silver, Bronze
Clio Awards: Bronze
Cresta Awards: Winner
MSN Awards: Gold
Epica: Bronze
Guldägget: Silver, Diplom
FAB Awards: Gold, Absolutely Faboulus (Grand Prix)
D&AD: White pen
100-wattaren: 50-wattaren
Top-5 digital creative according to Big Won report 2008.
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Volkswagen
Philips
Red Bull
Heinz
Kalles Kaviar
Carlsberg
Telia
Universal Music
Santa Maria
Arctic Paper
Mötesplatsen.se
Atria
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Kioken (USA)
Daddy (CP+B Europe SE)
GOSS (SE)
Tribal DDB Amsterdam (NL)
Victors Spoils (USA)
Päres German Beta (SE)